Apple brand valued at $153 billion, scoots ahead of Google for first place

What is the world's most valuable consumer-facing brand? If you'd asked the guys behind the BrandZ survey at any point over the last four years, they'd have told you "Google," but in 2011 their answer has changed. Apple is now the hottest property in terms of consumer goodwill, earning an estimated valuation of $153.3 billion and leading a pack that includes the likes of Coca-Cola, BMW, HSBC, and Disney. The tech sector had a very strong year as a whole, with Facebook's brand improving in value by a staggering 246 percent (to $19.1b) and Amazon becoming the world's most valuable retailer (at $37.6b) in spite of having no actual stores. Sadly, there were some downers too, as Nintendo lost 37 percent of its brand worth over the past year, Nokia dropped by 28 percent, and the BlackBerry marque was considered 20 percent less awesome than before. Punch the source link to learn more.

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BrandZ Top 100 Most Valuable Global Brands [PDF]

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Pentax releases O-GPS1 add-on for DSLRs, appeals to astronomy nuts

Pentax's Optio WG-1 GPS point-and-shoot satisfied geotaggers out of the box, but owners of its K-5, K-r and 645D DSLRs have had to make do with third-party taggers like the PhotoTrackr or Eye-Fi. The new hotshoe-mounted O-GPS1 module fixes that oversight by recording latitude, longitude, altitude, Coordinated Universal Time and shooting angle. Everyday snappers might find an extra hotshoe attachment cumbersome, but astro-photography enthusiasts could well be enticed by the device's interesting "ASTROTRACER" function. This helps you take clearer photos of celestial bodies by using the in-built sensors to calculate a star's movement and then employing the camera's shake reduction system to compensate. Sounds clever, but be advised: this module is only for Pentax DSLRs -- and only for very specific models at that. You'll get full functionality with the K-5 and K-r cameras, and geotagging (no ASTROTRACER) with the 645D. Oh, and you'll need to make sure yo

Commodore USA puts the new C64 up for pre-sales, unveils far-less-retrotastic VIC-Slim

Desktops Commodore USA puts the new C64 up for pre-sales, unveils far-less-retrotastic VIC-Slim By Sean Hollister posted Apr 6th 2011 8:43PM Now that Commodore USA has sufficiently piqued your curiosity with a revamped Commodore 64 prototype, it's ready to capitalize on the idea. Quite literally, we might add. $595 buys you the basic basic model with an 1.8GHz dual-core Intel Atom D525 chip, NVIDIA ION 2 graphics, 2GB of RAM and a 160GB hard drive -- which it promises to deliver by "early June" -- with hundred-dollar increments adding premium features like an additional 2GB of memory, a Blu-Ray drive, up to 1TB of storage, 802.11 b/g/n WiFi and Bluetooth. However, if you're simply looking for a compact keyboard computer (rather than reliving 80's nostalgia) there's another option on tap -- a likely rebadged thin wedge of a machine that Commodore's

CNC mill and Sixaxis controller make beautiful DIY music together (video)

Have you ever thought to yourself, "my CNC mill is pretty cool, but I really want to make it more awesomer"? Well, first, "awesomer" totally isn't word, and second, have we got a hack for you! A reader wrote in to the DIY hub Adafruit to show off his CNC being operated by a PS3 Sixaxis controller -- mimicking features found on high-end machines that allow you to trigger jobs from a distance and manually control the mill. Best of all, it's a pretty simple mod that uses a program called QtsixA to map the gamepad as a keyboard and mouse, allowing you to interact with a Linux box running EMC2, which is used for controlling the mill, lathe, plasma torch, or a number of other fun and dangerous tools. Check out the video after the break. Adafruit dammitdarrell (YouTube)

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