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Guitar Hero said to not be dead yet, will continue to rock from beyond the grave

It was with heavy heart that we reported in February the  Guitar Hero  franchise was dead, done in by an addiction to half-baked sequels and a growing tolerance of commercialization. It felt like the series being put out to pasture was for the best, but maybe this old rocker still has some life in its leopard-print pants yet. Dan Winters at Activision sat down with  gamesindustry.biz  and clarified that "the brand won't go away," that the company just isn't going to release a new one this year. You know what that means: next year you'd better be ready to dust off those flimsy guitars and rock once again like it's 2009. CNET gamesindustry.biz

Apple reportedly hires top UK gaming PR execs from Nintendo and Activision

As you may have noticed, Apple has been more serious about gaming lately that it was even during its Pippin-fueled haze in the mid-1990s, and it's now offering yet more evidence of just how invested it is with a pair of new hires. While the company isn't confirming the move just yet, MCV is reporting that Apple has snatched up Nintendo UK's former head of communications, Rob Saunders, who just left the big N last week and will apparently be focusing on PR for iOS apps at Apple. What's more, he'll reportedly be joined at Apple by former Activision PR director Nick Grange, who's said to be focusing specifically on the iPad -- which, as we've seen, can be a pretty versatile gaming device in its own right. Apple Insider MCV