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There's been so much chatter about Apple iCloud that you'd think the streaming music service had already been announced and the deals inked. But it's still just a rumor until an Apple executive takes the stage and unleashes the Amazon Cloud Player and Google Music competitor in a spate of superlatives. That hasn't stopped  Businessweek  from stepping up with a good summary of all that is "known" thus far, while giving us some insight into the particulars of how the service will work and the motivations to make it happen. One revelation, sourced from three people in the know, claims that Apple will scan customers' iTunes libraries (hello, LaLa) and quickly mirror the contents on Apple's own servers -- no massive DSL-choking upload required. And Apple will do you the solid of "replacing" any low bitrate tracks with the "high-quality" versions it stores in its fully licensed music locker for streaming to your connected devic...

Amazon Cloud Player has been laying low following its scuffle with Sony Music, but that hasn't kept the company's developers from rolling a crucial new feature out -- support for Apple's iOS devices, which it didn't have on day one. Despite running in the Safari browser window, we've confirmed that songs will indeed play. If you've got a device handy, give it a try yourself; otherwise, we'll update with impressions a little later this evening. Update : Great news -- we ran the Cloud Player on an original iPad and iPhone 3GS without a hitch. In fact, there was very little (if any) lag or time delay when buffering a new song, and were able to refresh playlists and other information quickly. The interface of the Cloud Player is almost the same as -- if not identical to -- the page that loads up on your computer browser. Even better, the Cloud Player works flawlessly with the multitasking controls in iOS; the usual forward/pause/volume options are all usabl...

Gone are the days of going to the music store, finding a vintage CD or cassette tape, happily unwrapping it and thoroughly perusing the cover art as you listen to your new album for the very first time. In a want-it-now world, that simply takes too long -- and we have the internet to thank for the change in pace. As preferences seem to shift in the music consumption universe, it feels as if tastes are centered around consuming the largest amount of music possible. And thanks to the sudden proliferation of online streaming services, satisfying those desires in record time has become a reality. Unsurprisingly, competition is mighty fierce -- consumers have options for user-made radio stations, on-demand streaming content, and cloud-based multimedia. But if you've been hearing the word on the street, Apple and Google could soon make their way onto the scene by offering streaming music optionsof their own. Almost everything these two tech giants touch turns to gold (emphasis on...