NYC

Last month we asked for a "funny pages" display in Google's next release of Maps that shows a thick dotted line depicting where we've traveled, but it appears the folks at El Goog had a different agenda in mind for version 5.5. This time around, we see a few redesigns as well as some streamlined Latitude features. First, check-ins and ratings have now been added to the Places page, giving you one extra point of access; you also now have the option of changing your home or work address within your Latitude Location History, in case you ever move or just like to roam from place to place. Last but not least, Google Maps 5.5 for Android also offers reorganized transit station pages that now list off upcoming departures, transit lines serving that particular station, and links to other stops nearby. Though not a substantial upgrade from previous versions, it's still impressive that Google pushed it out less than a month after 5.4. The new update is available as a free...

16 is the product of squaring four, so naturally the date of April 16th is the most logical one to be called Foursquare Day. Just  why  such a celebration should exist is less obvious. As it turns out, a grassroots movement ofFoursquare users built up steam around the idea of dedicating a day to the online check-in service, that concept then filtered through to Foursquare's founderswho decided to go "100% in on this," and now, somewhat surprisingly, so has New York City Mayor (the elected one) Mike Bloomberg. As Mike sees it, Foursquare represents a fine example of NYC's startup-friendly environment, which is why he's giving it and its heretofore informal Foursquare Day celebration the official NYC seal of approval. He even went so far as to deliver a Mayoral Proclamation to the Foursquare offices, which you can see for yourself after the break. Business Insider Mike Bloomberg ,  4sqday ,  Dennis Crowley (Facebook)

Google's love affair with NFC continues to blossom, and QR codes are starting to feel like a neglected stepchild. After a successful trial run in Portland, the once-upon-a-search company is expanding its NFC check-in program to four new cities, slapping RFID "Recommended on Google" stickers on windows in Las Vegas; Madison, Wisconsin; Charlotte, North Carolina; and Austin, Texas. The company wants to be the best in the location-based service market, and NFC is its crane kick. While Foursquare and Facebook users are forced to do silly things like track down the right business in an endless list of nearby results or try and focus their cellphone's camera on a dimly lit QR code, you could simply be swiping over a sticker, scoring discounts and moving on. Provided, of course, you happen to have one of the few NFC-equipped phones on the market (such as the Nexus S), live in one of Google's five testbed cities and really want your friends to know you hit Planet Wings...

A couple of months back, Google brought check-ins to Latitude, its location-sharing service, through Google Maps 5.1 for Android. Naturally, iPhone users only recently received the same functionality, but some would argue they should be grateful to be included at all. (Kidding. Sort of.) Now, Latitude's inching closer to direct competition with Foursquare and Groupon by offering check-in deals at retailers like RadioShack, American Eagle, Quiznos, and Finish Line. Google is currently namechecking over a dozen nationwide partners, and that list will surely grow as the bandwagon approaches Mach 5. Curious as to how this all works? Check in at RadioShack, for example, and you might receive ten percent off an in-store purchase. Offers are tied to check-in frequency, building on Latitude's three-tiered status system; higher status means better deals. If you'd rather peek nearby offers before you decide to leave the house, head to Google's official check in page i...