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Well, Sony Ericsson might just deserve a gold star for effort. A week ago we reported that a possible rollout of the long-rumored Facebook integration update would come to select Xperia series phones this week, and we're seeing the process begin today. The recipients of this particular push are the Arc and Play, though it will come to all new Xperia devices down the road. While the download includes Android 2.3.3, the major focus is on "Facebook Inside Xperia," another way for you to sync your social media with other aspects of your phone, such as contacts, calendar, and photo gallery. Other improvements in the package include WiFi stability, improved battery performance, HD video recording performance (Arc only), and bug fixes. Don't stress if your phone hasn't seen the update yet; Sony Ericsson says it's rolling it out gradually due to issues with individual markets and carrier branding. No specific timeframe was given, though the company mentioned that ...

Each week  Ross Rubin  contributes Switched On, a column about consumer technology. During the holiday season of 2009 when netbooks were the hot commodity, Apple lost share in the PC market. It had nothing to compete with the sunken prices and shrunken sizes of those miniature laptops. PC vendors such as ASUS and Acer, on the other hand, did well in the netbook segment, as they could call on their expertise in building inexpensive Windows notebooks. After the iPad's introduction, though, the tablets were turned. While many PC vendors loathed the low profitability of netbooks, they were now faced with competing with their own products. With the exception of HP, which shelled out billions of dollars for webOS, the iPad set PC vendors scrambling to choose which operating system might best compete. Is it Windows, the devil they know, or Android, where they have far less experience than competitors from the smartphone market? Switched On  has already taken on t...

Remember how Eye-Fi was cooking up some software to let their WiFi-enabled SD memory cards sling photos directly to your tablet or phone? Here's some sweet news -- starting next week, Direct Mode will be a free download for any Eye-Fi X2 card, and debut alongside companion apps in the Android Market and iTunes App Store. Moreover, the company's celebrating the launch of the new transfer protocol with a brand-new card, the $80 Eye-Fi Mobile X2, which should be available for purchase online momentarily and make its merry way to Best Buy and Apple stores by April 17th. Basically, the Mobile is a redux of the $50 Connect X2, but with double the storage capacity (8GB) and Direct Mode pre-installed -- though a price drop on the top-of-the-line Pro X2 (to $100) will add geotagging and RAW support for just one Jackson more. Need a refresher on how Direct Mode works? Peek our CES video demo (and a hefty press release) after the break. WHY WAIT? NEW EYE-FI MOBILE X2 ...