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TV viewers are a famously fickle bunch, which tends to drive TV advertisers crazy. The prevalent theory remains that skipping past ads using a pesky DVR is the biggest enemy of marketers, but new research has once again contradicted that received wisdom. The IPG Media Lab in Los Angeles pulled together a representative group of 48 TV and online video viewers and asked them to sit through some programming while equipped with the usual "devices or distractions" that accompany their viewing habits. Central to the study was the measurement of time each person spent facing the screen and how engaged they were with the content. The first thing noted was that 94 percent of TV viewers and 73 percent of online video consumers used some other form of media to augment their visual entertainment. Smartphones were the most common, with 60 percent of test subjects resorting to their handset while gawking at the TV. That's resulted in a mediocre 52 percent attention leve...

36 OEMs, 215 carriers, 450,000 Android developers all over the world, Google wants to say "thank you!" Android has recently crossed its 100 millionth activation milestone, and is also growing at its fastest pace yet: 400,000 devices activated each and every day. There are now 200,000 Android applications in the Market, which have accumulated a total of 4.5 billion installs, at a rate which Google actually says is  accelerating . These figures have all been cited as a way to illustrate Google's mobile momentum, which is evidently not even thinking about slowing down.

Gianfranco Lanci's departure from Acer last month came as a bit of a surprise, but looking at some fresh PC shipment data from the IDC, we can now understand why it had to happen. In Q1 of 2011, Acer suffered a precipitous 42.1 percent drop in PC shipments to the United States, falling from 2.3 million units in the first quarter of 2010 to 1.3 million in the first three months of this year. That's matched by a global downturn of 15.8 percent for the company's computer business, taking its market share from 12.9 percent down to 11.2. A percentage point and a half might not seem like much, but in the high stakes business of selling high volumes of devices with low profit margins, that can clearly make the difference between winning and losing, between living and dying (as a CEO). On a happier note, Lenovo surged upwards by 16.3 percent globally amid a market that shrunk a little overall. The IDC -- whose numbers are considered preliminary until companies confirm them ...

The internet is a mighty big place that's only growing larger each day. That makes it a perfectly unwieldy thing to measure, but the traffic it generates has nonetheless been subjected to a rigorous estimation project by a group of UC San Diego academics. Their findings, published online this month, reveal that in 2008 some 9.57 zettabytes made their way in and out of servers across the globe. Some data bits, such as an email passing through multiple servers, might be counted more than once in their accounting, but the overall result is still considered an under -estimation because it doesn't address privately built servers, such as those Google, Microsoft and others run in their backyards. On a per-worker basis (using a 3.18 billion human workforce number), all this data consumption amounts to 12GB daily or around 3TB per year. So it seems that while we might not have yet reached the bliss of the paperless office, we're guzzling down data as if we were. Check...