NYC

Poor arachnophobes -- it's bad enough that 3D movies can make it look like swarms of eight-legged freaks are pouring out of the screen, now Disney wants you to  feel  the creepy crawlies, too. In a presumed effort to one-up those "4D" chairs used at Shrek's castle down in Orlando, the company has been working on what it calls Tactile Brush -- a chair with an array of 12 vibrating coils that are able to simulate anything from the sensation of speeding around a race track to the delicate drip of rain on your back. Two techniques are used: apparent motion, which triggers two motors in quick succession to create the illusion of something moving over your skin, and phantom sensation, in which two stationary vibrations are felt as a single tingle between the two points. Disney researchers demoed Tactile Brush at the Conference on Human Factors in Computing Systems in Vancouver using a racing game, but hope to bring it to amusement park rides and movie theaters -...

TV viewers are a famously fickle bunch, which tends to drive TV advertisers crazy. The prevalent theory remains that skipping past ads using a pesky DVR is the biggest enemy of marketers, but new research has once again contradicted that received wisdom. The IPG Media Lab in Los Angeles pulled together a representative group of 48 TV and online video viewers and asked them to sit through some programming while equipped with the usual "devices or distractions" that accompany their viewing habits. Central to the study was the measurement of time each person spent facing the screen and how engaged they were with the content. The first thing noted was that 94 percent of TV viewers and 73 percent of online video consumers used some other form of media to augment their visual entertainment. Smartphones were the most common, with 60 percent of test subjects resorting to their handset while gawking at the TV. That's resulted in a mediocre 52 percent attention leve...

Wondering which carrier you should buy your iPhone on? There's a survey for that. ChangeWave Research has released the results of a poll that hit 4,068 users distributed across Verizon, AT&T, T-Mobile, and Sprint. Among those four, VZW came out ahead when it comes to dropped calls, with 1.4 percent of respondents indicating they'd received one in the past three months. AT&T, meanwhile, came in last with 4.6 percent. If you look only at the iPhone 4 users the numbers change a little, 1.8 percent vs. 4.8, but the conclusion stays the same. No, this conclusion sadly will not get you around your ETF, but maybe making a pouty face at the AT&T store will help. Update : AT&T let us know it has some doubts about these results. We're not statisticians but we will, out of fairness, link over to this GWS survey from last year that showed 98.59 percent success rate for non-dropped calls. How do your numbers compare? ...