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Apple itself has already confirmed the name, and now  Apple Insider  has snapped some early pictures at the Moscone Center that reveal the iCloud logo / icon. Shockingly, it's a cloud. Macstories Apple Insider

Had some doubts that Apple was heading skyward? Those lingering concerns can now be put to rest. Apple has confirmed that it will be announcing iCloud on June 6th, what it's calling an "upcoming cloud services offering." That will be part of the keynote for this year's Worldwide Developers Conference, known to the cool kids as WWDC. This is, of course, where everyone has come to expect new iPhones to come to light, but this year we're thinking the focus will be more on software, and indeed Apple's event notice indicates that the big highlights will be Mac OS X Lion and the next version of its mobile operating system, iOS 5. This is a decidedly non-Apple way to announce something big like iCloud, making us wonder what other surprises Steve Jobs will have for us at the event -- yes, he'll be kicking things off. Apple

There's been so much chatter about Apple iCloud that you'd think the streaming music service had already been announced and the deals inked. But it's still just a rumor until an Apple executive takes the stage and unleashes the Amazon Cloud Player and Google Music competitor in a spate of superlatives. That hasn't stopped  Businessweek  from stepping up with a good summary of all that is "known" thus far, while giving us some insight into the particulars of how the service will work and the motivations to make it happen. One revelation, sourced from three people in the know, claims that Apple will scan customers' iTunes libraries (hello, LaLa) and quickly mirror the contents on Apple's own servers -- no massive DSL-choking upload required. And Apple will do you the solid of "replacing" any low bitrate tracks with the "high-quality" versions it stores in its fully licensed music locker for streaming to your connected devic...

Gone are the days of going to the music store, finding a vintage CD or cassette tape, happily unwrapping it and thoroughly perusing the cover art as you listen to your new album for the very first time. In a want-it-now world, that simply takes too long -- and we have the internet to thank for the change in pace. As preferences seem to shift in the music consumption universe, it feels as if tastes are centered around consuming the largest amount of music possible. And thanks to the sudden proliferation of online streaming services, satisfying those desires in record time has become a reality. Unsurprisingly, competition is mighty fierce -- consumers have options for user-made radio stations, on-demand streaming content, and cloud-based multimedia. But if you've been hearing the word on the street, Apple and Google could soon make their way onto the scene by offering streaming music optionsof their own. Almost everything these two tech giants touch turns to gold (emphasis on...