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OK, so the Martin Jetpack may not have gone into commercial production quite as soon as we'd anticipated, but there's still hope on the horizon. Over the weekend, Glenn Martin's flying machine successfully climbed some 5,000 feet above sea level, marking a new milestone in the 30-year, $12 million project. Remotely controlled by a tailing helicopter, the 250-pound craft used its two "superfans" to power itself skyward at about 800 feet per  second  minute, before safely parachuting back to Earth from a height of about 3,000 feet. As with its last test run, however, the Martin Jetpack was equipped not with a human being, but with a crash dummy. It may have been for the best, though, considering that the machine sustained some damage upon concluding the ten-minute flight. Nevertheless, Martin seems confident that yesterday's test "brings the future another step closer," and is hoping to deliver his brainchild to customers within the next 18 months -- ...

TV viewers are a famously fickle bunch, which tends to drive TV advertisers crazy. The prevalent theory remains that skipping past ads using a pesky DVR is the biggest enemy of marketers, but new research has once again contradicted that received wisdom. The IPG Media Lab in Los Angeles pulled together a representative group of 48 TV and online video viewers and asked them to sit through some programming while equipped with the usual "devices or distractions" that accompany their viewing habits. Central to the study was the measurement of time each person spent facing the screen and how engaged they were with the content. The first thing noted was that 94 percent of TV viewers and 73 percent of online video consumers used some other form of media to augment their visual entertainment. Smartphones were the most common, with 60 percent of test subjects resorting to their handset while gawking at the TV. That's resulted in a mediocre 52 percent attention leve...

Remember the olden days? When honor and valor were the only things that mattered and vast metallic armor suits were less of a laughing matter and more of a practical necessity? Neither do we, but that doesn't stop us from enjoying a good video gaming romp through such settings when we have the time for it. We don't know that we'd necessarily care to reenact medieval battle scenes physically , but that's exactly what a witty new marketing campaign for Washington's Lottery has done. It asks simply "what have you and your friends always wanted to do" and then answers its own query with the nutty answer of Segway jousting . See the resulting video, which was partially shot in Phantom slow-mo, after the break. Autoblog , CrunchGear Creativity-Onine

SpaceX promised something big, and it's now delivered. The company today revealed its plans for the Falcon Heavy, which promises to be the "world's most powerful rocket." Just how powerful is that? SpaceX says the 22-story rocket will be able to carry satellites or spacecraft weighing over 53 metric tons (or 117,000 pounds) into low earth orbit, which is nearly twice what the Space Shuttle is able to carry. What's more, this isn't just a far off promise. SpaceX says the rocket will be "ready" sometime next year, and the first test flight is planned for 2013. The rocket's sheer size isn't it's only selling point, though -- it also promises to drastically reduce the cost of sending things into space, with each launch expected to cost "only" $100 million. Head on past the break for a taste of what's in store. SpaceX