Apple brand valued at $153 billion, scoots ahead of Google for first place

What is the world's most valuable consumer-facing brand? If you'd asked the guys behind the BrandZ survey at any point over the last four years, they'd have told you "Google," but in 2011 their answer has changed. Apple is now the hottest property in terms of consumer goodwill, earning an estimated valuation of $153.3 billion and leading a pack that includes the likes of Coca-Cola, BMW, HSBC, and Disney. The tech sector had a very strong year as a whole, with Facebook's brand improving in value by a staggering 246 percent (to $19.1b) and Amazon becoming the world's most valuable retailer (at $37.6b) in spite of having no actual stores. Sadly, there were some downers too, as Nintendo lost 37 percent of its brand worth over the past year, Nokia dropped by 28 percent, and the BlackBerry marque was considered 20 percent less awesome than before. Punch the source link to learn more.

Bloomberg

BrandZ Top 100 Most Valuable Global Brands [PDF]

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Manual for Alienware M11x with Sandy Bridge confirms NVIDIA GT540M graphics

If the previous Alienware M11x R3 spec leak got you all giddy, then we have some good news for you: according to a manual dug up by one of our eagle-eyed readers, it appears that this year's M11x refresh will indeed be coming with second-gen Core i5 ULV and Core i7 ULV options, along with a faster DDR3 bus (1333MHz instead of 800MHz), a higher-res webcam (2MP instead of 1.3MP), an HD TrueLife LCD, and optional 3G / 4G mobile broadband. But of course, the real meat on this laptop is its graphics card, which turns out to be an NVIDIA GeForce GT540M with either 1Gb or 2GB of dedicated memory -- not bad for a laptop of this size. Unsurprisingly, no dates or prices are mentioned here, but given the early start of inventory clearance, it shouldn't be long before Round Rock reveals all. Dell (ZIP)

IBM shows off Smarter Traveler traffic prediction tool

Traffic alerts on GPS devices may be old hat at this point, but there's obviously still plenty of room for improvement, and IBM now says it's managed to do just that with its new "Smarter Traveler" traffic prediction tool. Developed with the help of UC Berkeley's transportation group and the California Department of Transportation, the tool relies on predictive analytics software, GPS monitoring and sensors already on the roads to not only offer alerts, but build a model of each person's usual commuter route. Once the system is trained a bit, commuters are able to check out what's effectively a forecast of their entire route before they even leave the house, rather than simply be alerted to traffic problems before it's too late to avoid them. Head on past for the complete press release, and a quick video explanation of how it works. IBM, Caltrans and UC Berkeley Aim to Help Commuters Avoid Congested Roadways Before their Trip Begins First-of-a-K...

Sony Ericsson Xperia Neo delayed to Q3, Arc and Play facing limited supply due to Japanese quake

There hasn't been much good news coming out of Japan lately and this sadly keeps up with the unhappy trend. Sony Ericsson has officially bumped the broad launch (it's already available in limited quantities) of its Xperia Neo handset to at least July, explaining the delay as the result of "supply chain disruptions." Additionally, the Xperia Arc and Play devices, two other members of the company's new Android Gingerbread family, will be available in smaller volume than expected, at least for the near term. We guess that might go some way to explaining why the Xperia Play failed to reach some UK carriers in time for its April 1st launch date. Skip past the break for a statement from Sony Ericsson, who promises to be more explicit about the situation when it delivers its latest quarterly results on April 19th. As Sony Ericsson continues to assess the impact of the situation in Japan on its business, we have communicated to our operator customers and dis...

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