Skip to main content

Aurasma's AR iPhone app to turn everyday objects into multimedia triggers (video)

We've seen augmented reality done what seems like a million different ways, but we've never seen it quite like this. The New York Times reported Wednesday on a forthcoming iPhone app called Aurasma that has the power to turn ink-and-paper publications into interactive mine fields. Aurasma, conceived by enterprise software firm Autonomy, uses a scaled down version of the outfit's IDOL pattern recognizer to identify images stored in a vast database, and then converts those images into related video. Unfortunately, the first release of the app, scheduled for sometime next month, comes in the form of an AR advertisement / game for an unidentified upcoming movie, and the company's founder seems solidly focused on the technology's marketing potential. No word yet on when or if we can expect to see our New York Times come to life, as seen in the video at the source link below, but if this is the future of augmented reality, count us in.


sourceNew York Times
Labels:

Comments

Post a Comment

Popular posts from this blog

Scientist cooks up adjustable strength metals

As you may know, crafting a katana is a delicate process that involves carefully constructing a razor-sharp high-carbon edge around a soft shock-absorbent core. One day though, smiths and forging fires could be replaced by electrode-wielding mad-scientists, with the technology to selectively harden and soften metal at will. At least that's what we envisioned when we read about Jörg Weißmüller's breakthrough research in the field of nanomaterials. The German scientist discovered that by placing precious metals in acid he could create tiny ducts through corrosion. Once those channels are flooded with a conductive liquid, electrical currents can be used to harden the material and, if you change your mind about the brittle results, the effect can easily be reversed to make it soft again. The tech could eventually lead to self-healing vehicle armor or scratch-resistant cellphones -- but, really, we just want to zap our way to a high-quality samurai sword. Physorg
Post a Comment
Read more

Compal's 'Ultra Mobile' Ultrabook eyes-on

Intel's already teased Compal's "Ultra Mobile" Ultrabook from afar, but when this Ivy Bridge laptop popped up on the show floor after the Computex keynote, we decided to give it a closer look. While this prototype isn't quite in the same league as ASUS' gorgeous UX21, do bear in mind that we're still looking at a relatively slim package for a 14- to 15-inch Core i7 rig. Also visible around the machine are a couple of USB 3.0 ports, an HDMI-out port, a LAN socket, and an SD card reader. Until we hear more about this Ultra Mobile, enjoy our eyes-on photos below. Compal's 'Ultra Mobile' Ultrabook eyes-on omment
Post a Comment
Read more

Commodore USA puts the new C64 up for pre-sales, unveils far-less-retrotastic VIC-Slim

Desktops Commodore USA puts the new C64 up for pre-sales, unveils far-less-retrotastic VIC-Slim By Sean Hollister posted Apr 6th 2011 8:43PM Now that Commodore USA has sufficiently piqued your curiosity with a revamped Commodore 64 prototype, it's ready to capitalize on the idea. Quite literally, we might add. $595 buys you the basic basic model with an 1.8GHz dual-core Intel Atom D525 chip, NVIDIA ION 2 graphics, 2GB of RAM and a 160GB hard drive -- which it promises to deliver by "early June" -- with hundred-dollar increments adding premium features like an additional 2GB of memory, a Blu-Ray drive, up to 1TB of storage, 802.11 b/g/n WiFi and Bluetooth. However, if you're simply looking for a compact keyboard computer (rather than reliving 80's nostalgia) there's another option on tap -- a likely rebadged thin wedge of a machine that Commodore's...
Post a Comment
Read more